Example.store

Elizabeth Bentley

Aug 8 – Aug 15, 2026

How your money was made

ACTUAL PROFIT

-$411.72

-9.5% profit margin

Revenue

$4.3k

−

Product Costs

$3.5k

−

Fees

$128

−

Taxes

$0.00

−

Business Exp.

$1.1k

=

Actual Profit

-$412

Revenue

$4,330

Orders

8

$541 avg

Profit / Order

-$51

Profit Margin

-9.5%

Product Costs

$3,536

81.7% of revenue

Total Expenses

$1,206

27.8% of revenue

Weekly Profitability

Week Revenue Orders Costs Fees Taxes Expenses Profit Margin
Week 1
10 Aug – 15 Aug		 $4,329.82 8 $3,535.74 $127.96 $0.00 $808.38 -$142.26 -3.3%

Expenses Breakdown

  • Payment Fees $127.9610.6%
  • Fixed Expenses $1,077.8489.4%

Profit by Product

  • Classic Longboard $2.8k
  • Performance Shortboard $1.1k
  • Full Wetsuit 3/2mm $380
  • Selling Plans Ski Wax $49.90

Profit by Customer

  • Customer 30878713282813 $4.3k

Cost Mix

  • Product Costs 74.6%
  • Fees 2.7%
  • Other Costs 22.7%

Key Insights

Profit margin is -9.5% this period.

Ads are $420.00. Selling Plans Ski Wax made $49.90 — keep ads for it under $12.48.

Classic Longboard is 64.7% of product sales this period.

4 products sit below a 25% margin. 3 are negative after ads and rent.

What-if Calculator

If I increase my sales by %

your profit could increase by -$41.17

Projected profit: -$452.89