Week 28 · 11 Jul 2026 at 18:52 · demo.myshopify.com
This is a demo report using live data from the Wizards of Web store. Connect your Shopify store → to generate your own report.
80
Store health
Financial overview · holistic view through the lens of net profit
Order Count
13
total orders
Revenue
$17,500.00
gross sales
Total Cost
($3,511.40)
all expenses
Net Profit
$13,988.60
after all costs
Net Profit Margin
79.93%
of gross sales
Cost Breakdown
($3,511.40)
+20%
Transaction Fees
Ad Spend
Gross Sales
$17,500.00
before deductions
Gross Profit
$17,500.00
excl. COGS
Taxes Paid
$0.00
collected from orders
Transaction Fees
($511.40)
est. 2.9% + $0.30/order
Gross Profit Margin
100%
of revenue
Note: COGS, Ad Spend, and Handling Fees are set to $0 — connect your store and configure these in settings to see full profit analysis.
Acquisition & profitability metrics
Ad Spend
$3,000.00
this period
Cost per Acquisition
$230.77
ad spend ÷ orders
Profit per Order
$1,076.05
net profit ÷ orders
Profit / Expense Ratio
3.98x
profit ÷ total expenses
ROAS
5.83x
revenue ÷ ad spend
Profit After Ads
$10,988.60
net profit − ad spend
Blended CPA
$500.88
all costs ÷ orders
Avg Order Value
$1,346.15
revenue ÷ orders
Revenue breakdown
$17,500
revenue
Net Profit
$13,989
79.9%
Ad Spend
$3,000
17.1%
Transaction Fees
$511
2.9%
Executive summary
Demo Store has 13 orders on record totalling $17,500.00 in revenue.
Average order value is $1,346.15.
Net profit is $13,988.60 at a 79.93% margin.
No refunds recorded this period — a strong signal of customer satisfaction.
Your top revenue product is Premium Supplement Bundle.
Store health score is 80/100.
Revenue snapshot · 13 orders total
Total revenue
$17,500.00
USD
Orders
13
— total
Avg order value
$1,346.15
per order
Refund rate
0%
Clean — no refunds
Paid
13
100% · $17,500.00
Revenue by day of week (USD)
MonTueWedThuFriSatSun
Top issues · prioritised by impact
1
Opportunity
AOV is $1,346.15 — upsell opportunity
Your AOV of $1,346.15 has room to grow. Bundle deals or product recommendations could lift it significantly.
→Add product recommendations at checkout. A 10% AOV increase on 13 orders would add $1,750.00 in revenue.
Order status breakdown
Paid
100%
$17,500.00
Top products by revenue
Product
Price
Units sold
Revenue
Inventory
Premium Supplement Bundle
$1,400.00
5
$6,850.00
42 units
Elite Performance Pack
$1,250.00
5
$5,380.00
28 units
Core Wellness Kit
$1,300.00
4
$5,270.00
15 left
Inventory alerts · 3 products tracked
Product
Variant
SKU
Price
Stock
Core Wellness Kit
—
CWK-003
$1,300.00
15 units left
Elite Performance Pack
—
EPP-002
$1,250.00
28 units
Premium Supplement Bundle
—
PSB-001
$1,400.00
42 units
What to watch
⚠️
Low stock: Core Wellness Kit — 15 units left. Plan restock now.
📊
Premium Supplement Bundle is your top product — ensure stock meets continued demand.
📅
Next report scheduled — keep monitoring your Shopify dashboard daily.
Per-order ad profitability analysis
✦ Example
Order
Date
Status
Revenue
Est. Profit
Avg CPA
Net After Ads
#1012
01 Jul
Paid
$1,000.00
$970.70
$230.77
$739.93
#1011
01 Jul
Paid
$1,100.00
$1,067.80
$230.77
$837.03
#1010
01 Jul
Paid
$1,150.00
$1,116.35
$230.77
$885.58
#1009
01 Jul
Paid
$1,200.00
$1,164.90
$230.77
$934.13
#1008
01 Jul
Paid
$1,250.00
$1,213.45
$230.77
$982.68
#1007
01 Jul
Paid
$1,300.00
$1,262.00
$230.77
$1,031.23
#1006
01 Jul
Paid
$1,350.00
$1,310.55
$230.77
$1,079.78
#1013
01 Jul
Paid
$1,370.00
$1,329.97
$230.77
$1,099.20
#1005
01 Jul
Paid
$1,380.00
$1,339.68
$230.77
$1,108.91
#1004
01 Jul
Paid
$1,450.00
$1,407.65
$230.77
$1,176.88
#1003
01 Jul
Paid
$1,500.00
$1,456.20
$230.77
$1,225.43
#1002
01 Jul
Paid
$1,650.00
$1,601.85
$230.77
$1,371.08
#1001
01 Jul
Paid
$1,800.00
$1,747.50
$230.77
$1,516.73
✦This is a demo report using live Wizards of Web store data. Connect your own store → to see your per-order analysis with your real ad spend.